It is a well known fact that building an incredible website is useless if no one is going to see it. Over the years, the biggest obstacle our firm has experienced with our clients was that they had no definitive marketing set in place. Marketing is easily one of the most important elements of a website. If a website experiences no traffic, basically the website will not achieve its goals, whether its page views or sales.
SEO or Search Engine Optimization, is one of the most important marketing tools for driving web site traffic. Not only will traffic be driven to the site, but this traffic will be highly qualified leads. Search Engine Optimization is a very complex and dedicated process, however if done successful, thousands of potential new customers will be exposed to your products and services.
Since 2007, our firm began our SEO program. We hired highly qualified marketing specialists with SEO experience, and set up relationships with well known experts in the field. Every day, we spend a significant amount of time, researching and consulting with experts about the latest and greatest in search engine optimization. Our goal is to monitor any changes or shifts and apply it to our every day marketing practice.
Before getting started on the month to month optimization, our firm will perform an initial setup. This includes an industry interview, research and planning, current status report and SEO plan. Once a starting point is determined, our firm will create a list of goals, approximate timeline for achiveing those goals and a plan of attack. Once this has been communicated and agreed upon, the fun begins!