Video marketing is one of the most popular methods of marking online right now because it has been proven to send targeted traffic to your products. Given below are a few simple tips to help you make better videos for your marketing. Your landing page could promote a product about List Building Automation or absolutely anything.
Before you begin shooting look at how your video is set up because your video’s set up is crucial to its success. You don’t want your video’s quality to be dull. It doesn’t matter how much it costs them to view it; even free content is viewed harshly if the quality is bad. So if you’re aiming for high quality, make sure the lighting is bright and the background isn’t dark. When you set up the lighting make sure it is bright but not too bright; you want people to see clearly, not be blinded. Make sure that you do not have an inappropriate background; the best thing is to simply have a white background. These details might seem tiny but they count quite a bit in the quality of your video. If you’re going to be appearing in the video, make sure you look professional, because after all it’s your marketing message. A camera that is high quality is essential for filming video. You don’t need to buy something that is super duper complicated and expensive but you also don’t want a bargain basement web cam either. How you present your video will give the right or wrong impression about you and your business to your audience. There are many small things that you should keep in mind when it comes to giving out high quality, but you’ll learn them as you go along. Too many videos fail to make good impressions because they don’t stay on topic or because the audience can’t tell the information from the filler fluff. Your video needs to be short and to the point; don’t make it long and windy. It doesn’t matter if it is text or if it is video, people prefer to take in information in short bursts when they get that information online. If you want your video to succeed, focus on the positive parts of your product. Do not waste too much time in the introduction part; just get straight to the point. It is important for every video you make to have a unique selling position (or USP) and you should make sure that your USP is said within the first ten seconds of your video. You are going to face times when you are going to want to give away a bunch of content. Resist this urge because your aim with the video is to drive traffic back to your site. So leave the viewer wanting for more and you’ll do well. For example, if your a href=”http://corinzander.com/reviews/site-services/5-minute-membership-sites/5-minute-membership-sites-bonus”5 Minute Membership Sites/a landing page isn’t converting well, you can change the headline to see how it’s converting.brbrBesides the title, is there anything else that sticks out when people are browsing online videos?brbrYes, the thumbnail gets their attention. Yep, that’s correct; the type of thumbnail that you put in your video can make or break your video’s reception. This happens because most people will click through on a video that has an appealing thumbnail picture. But this should not mean that you trick them by using an inappropriate thumbnail that is misleading. Your goal is to provide a thumbnail that matches your message and pique their curiosity. brbrThese may look like very simple hints, but they can provide you will tons of good traffic in the end. So be concerned about quality and not quantity.brbrAdditional Resources:bra href=”http://corinzander.com/articles/google-adword-ads-for-effectiveness”Google Adwords Tips/a